WeORder

Love it, well done - prof

WeORder MobileAp

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WeOrder is a fundamentally social application. With integration into Facebook, Twitter, and Youtube, users will be able to share their photos and videos with their friends, with the added benefits of being able to automatically tag their friends, venues, and drinks in their pictures. Users will be able to play a wide variety of social games with their friends, by forming "swarms" within their groups. "swarms" will be able to take over venues, compete in social challenges with other swarms, and be able to interaction socially with other "swarms". Another huge benefit of the WeOrder application is the ability for users to instantly connect socially online, through integration with all of the major social networks, users will be able to instantly send friend requests to new friends on all of the social networks at once. This eliminates hours of sifting through mountains of people with the same name, for someone that looks like your new friend. It streamlines the entire process of connecting with others.

WeOrder will use many different techniques to promote the application. Because of the social nature of our product, social media will be a cornerstone promotional tool for us. We will utilize a full range of social media tools ranging from viral videos, tagging, social media pages, and twitter feeds to promote the application to our audience.

Viral Videos: We will utilize viral videos to show-case our application in use, and effectively communicate it's value to customers. These videos will be short, and comedic, without a direct marketing push. This way users will be exposed to a new product in an effective manner, without feeling 'sold to'.

Tagging: Every video, picture, or post uploaded through the application will be tagged, and connected with our presence on the individual social networks. This will allow us to quickly push information about our application to users on the websites they spend the most time on.

Social Media Pages: These will be landing pages for tagged content, and will allow users to connect with the company, sign up for updates about new venues, learn about social games and challenges, tell their friends about the application, as well as being able to directly acquire the product.

Twitter Feeds: WeOrder will utilize a twitter feed to push new information to our customers. We can promote new venues, new features, games currently running, and more. We can also utilize our user's twitter feeds to promote venues they attend often, as well as the application itself.

As our business model revolves around social media, and because we sell to venues directly, we will not have a great deal of information on our website, aside from how to acquire the application. Keeping descriptions of the product that we sell to venues purposefully vague, we can introduce an element of obscurity to our product, and therefore another barrier to entry for competitors.

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