Sky_Food

will there as well be a prezi? - prof
====Reiner= > Yes, there will be a prezi but I haven't got the time yet to put it into right format. I'll plan to do it by the end of the month. ====


 * Skyfood Web Strategy – Group 3 Reiner & Khoo **


 * Project: ** Transforming In-flight Dining Experience to In-patient Dining Experience


 * Type of Business: ** Start-up Business

1. Use Web1.0 application to design and develop corporate webpage to introduce, present, showcase and update company, product and service information. 2. Use Web2.0 application as an operational tool to manage on-line meal order and request. 3. Use Social Media (FB) as a medium to interact with communities and attract new talents. 4. Provide e-nutritional care platform for healthy patients to post, share and receive health and food information. 5. Enable consumer or patient to rate on food and services to encourage participation and involvement.
 * Objectives: **

In-patient Food Management Healthcare Skyfood
 * Step 1: Creating a corporate website **
 * Features: **
 * Corporate image, menu, product and services, info on nutrition, specific diet information, events and locations and etc.
 * You Tube film of meal delivered to patient to provide visual experience.
 * Menu offering available to patient prior to his/her boarding => design of menu ideally presented with short film sequences or pictures
 * Optimize tagging (identify right keywords dependant on target group – patient or potential clients (hospital)) => enable excellent Google search result
 * Window for client (hospital) links or advertisement links

or or Monitor and respond to their concern and enquires by administrator
 * Step 2: On-line Meal Order **
 * Features: **
 * Ordering at individual bed via iPhone application
 * Confirmation email of meal reservation (pdf file translated via BlankPage into an application) – with picture
 * Ordering through mobile devices connected to the internet (eg iPhone or palm)
 * Orders can be visualized via TV or iPad
 * Patient statistics in terms of food selection (calories) .. have traceability and analysis capability. Data will be collected, analyse and presented at real time.
 * Step 3: Social Media **
 * Features: **
 * Posting, sharing and feedback through Facebook (Twitter) page or mobile application. Provide a quick link to
 * Facebook feedbacks can be viewed and shared among employees to increase transparency and accountability.


 * Step 4: E-Nutritional Care Platform **
 * Features **
 * Work with commercial partners on promotion and advertising. Link to famous healthy food brand like Nestle, Unilever etc.
 * Dietician to answer and post information
 * E-nutritional care platform can be more fun and interactive by using visual presentation.
 * Offer development, dietitian and chef work together to develop recipes and share it with others, particular healthy patients with special diet needs**.** Upload new articles and news to promote healthy lifestyle which is relevant to our corporate core value and image.
 * If the like the recipe or articles, they can print, save, e-mail or share it with others.


 * Step 5: Crowdsourcing or Data Collection **
 * Features **
 * A link or application in the webpage or social media page to allow them to rate service and food quality. Particular on what are important to them such as taste, presentation, temperature and variety.
 * Handout paper to elderly patient to gather their feedback and upload in the system
 * Data is collected and analysed to measure corporate performance and benchmark against the industry standard.
 * Useful information for future menu and service development.